As in other parts of the world, the Indian enterprise application software (EAS) market is in a transformation phase, with the advent of new technologies including mobility, social media, cloud, and advanced BI.
PAC estimates the Indian softaware applications market in 2012 to be $1.6 billion and this will more than double to over $3.7 billion by 2016. Enterprise applications form a major part of this market. The growth is primarily driven by the need to streamline business operations both by large enterprises and the fast growing SMB segment.
PAC sees the Indian EAS market players integrating core enterprise applications such as CRM and SCM with BI, analytics and social media tools. With the rising adoption of cloud it is easier for providers to deliver enterprise applications through the cloud on a pay-per-use subscription model. Similarly, emerging technologies in the mobile space allow enterprises to provide enterprise apps on the move for field workers and the -level executives.
Let’s take a view how the EAS players are innovating and transforming with changing dynamics of demand and supply:
- SMBs seeking cloud applications
The cloud has changed traditional enterprise applications delivery for ever. Business applications available on a pay-per-use SaaS model changes their economics, greatly heightening the appeal of ERP and CRM packages to SMBs. Vendors including Ramco, SAP and Oracle are shipping a large number of SaaS based solutions to SMBs today.
- Cloud-based non-core apps for large enterprises
Large companies are gradually shifting their non-core apps such as administrative and HR functions to cloud. This gives them time and resources to focus more on their core area of business. So we’re also seeing the hybrid model of cloud in India where on-premise and cloud coexist.
- BI and Analytics tools becoming vital
With rising amounts of data generated through business operations, social media and otherwise, large enterprises are integrating BI and analytics tools with their core enterprise apps. The need is to churn out business critical information for decision making. Another key development in the context of analytics is the emergence of Big Data analytics technologies. Big technology players like, SAP, EMC, and Oracle have now launched their Big Data offerings in the Indian market.
- Extending enterprise apps to mobile devices
The growing usage of smartphones has given rise to the need for mobile enabled enterprise apps, which help in accessing critical information on the move. This results in time saving, increased productivity and direct business benefits.
- The social connection
Social media are the key for organizations seeking to improve their knowledge of customers and other stakeholders and offer new interaction routes. Enterprise applications increasingly include ‘Social CRM,’ which includes integration of social media with CRM strategies to cater to the need of getting through social media.
- Ease of use and user friendly enterprise apps
Tablets and smart phones have made it easier to create compelling user interfaces for end users in the enterprise apps space. The vendors are trying to give same ease of use and features as consumer applications.
The PAC View
The primary drivers for growth of EAS are the growing maturity of users and advances in technology. India enjoys a well-developed ecosystem of international software and hardware vendors, system integrators, service providers and business partners. Together they are taking the enterprise application market for a robust growth. Although today enterprise mobility, cloud computing, analytics, and social media are seen in isolation, in the coming years we will see these technologies to mature and become integrated with core enterprise application strategy of a business.
Post by Rajeev Suman