Accenture has yesterday announced the acquisition of London-based digital marketing and customer experience consultancy Fjord. The acquisition comes roughly half a year after Accenture announced the purchase of digital marketing services provider avVenta Worldwide, indicating Accenture’s strategic push into the digital marketing services space. Fjord specializes in customer experience and user design providing customer engagement services across new digital consumption [...]

Salesforce.com held a “Marketing Cloud” analyst event in London last week, where we discussed its product roadmap and ambitions to become a leader in Social Marketing. Salesforce boasts that over half the Fortune 100 already use its new Marketing Cloud, including brands like Nestlé, Ford and Unilever. Many clients have come via two key acquisitions of the past 24 months: [...]

In February, PAC was analyst partner to the CIO30 DACH – a three-day event gathering 30 CIOs from Germany, Austria and Switzerland. CIOs of companies such as Adidas, Credit Suisse, Danone or Merck participated.

Do you remember? In 2011, Atos announced its much-noticed “Zero Email” initiative in which Atos’ CEO Thierry Breton compared email pollution of our working environment following the Internet revolution with environmental pollution following the industrial revolution. He affirmed to fight this email pollution: “Our ambition is to be a ‘zero email’ company within three years.” In a briefing call with [...]

Until not so long ago, marketing’s role hadn’t changed much from the age of the “Mad Men,” the hit TV series about the 1960s. Marketing was there to drive brand awareness, to create interest in the company’s products and services, to make people want to buy. Vitally important, sure, but that was as far as it went. What went after that [...]

More and more companies are realizing the value of social networking within the enterprise. Companies speaking at an IBM event on ‘Social Business’ recently (IBM Connect), said that social media is not just a nice feature to attract digital natives.

Do you know what your customers are saying about your company or your products on Twitter and Facebook? If someone makes an adverse remark on a social network, do you ignore it? Respond to it? Is it a trending topic or a one-off to be lost amongst the zillions of tweets being posted all the time? Can you spot and [...]

We commented last week on Adobe’s new focus on Digital Media and Digital Marketing. Attending its (6th) Digital Summit in London this week – alongside 1700 Adobe customers, from 35 countries – showed just how far Adobe has moved in this direction. The Omniture acquisition was not just a bolt-on, it has changed Adobe’s whole market position, even its philosophy. [...]

In the beginning of 2012 PAC asked 150 German companies (with 20 and more employees in Germany) about strategies, technology use and investment plans regarding Unified Communication & Collaboration. The main results of this study are summarized below. The entire report with many facts and figures on the German UCC cloud market is available for download here (published in German). The [...]

« Social business » has been around for a while in IBM events and presentations. Big Blue has even nominated Sandy Carter, who previously led the marketing around SOA, as a “socbiz” evangelist. And if you follow her on Twitter, you can see how serious she is about being social! But when it comes to the products, social business did [...]